A. Lange & Sohne Replica

Replica Wholesale Center A. Lange & Söhne Photoshoot- Behind The Scenes

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The 37mm reference 5035 featured a self-winding caliber 315 S-QA and three sub-dials, one each for the date, day, and month. What the watch was lost when compared to a perpetual calendar, was a moon-phase screen and needless to say, a leap year index. Unlike a perpetual, the annual calendar does not account for a Leap Year, therefore it must be adjusted once a year at the end of February (in both Leap Years and non-Leap Years; since we mentioned, the yearly calendar just distinguishes between 30 and 31-day months).The automated grade 315 S-QA was the first ever yearly calendar motion and was made of 316 components. (Photo: Courtesy Christie’s)But if you are a diehard calendar fanatic (bless you), then re-setting your watch in the end of every February might seem dull, and if you therefore wish to splurge for the mac-daddy perpetual calendar complication — fine. If you’re not, and you’re okay with the extra work that’s required to find your setting snare (that always seems to go lost) and push a button, then the annual calendar is right for you — though with the Lange we are about to enter, no trap is necessary.The ref. 5035 remained in production until 2005, once the mention 5146 was released because of its successor. The yearly calendar complication was, and is still, special since it’s more accessible price-wise (together with the understanding that “accessible” is a relative term) while enabling individuals who want to go into the sphere of complicated watches do this with dignity, and without needing to sell their home or shed a spouse in the process. For Patek, the annual calendar is a foundation product, and has been used in countless watches, from elegant limited editions to sporty chronographs in multiple guises.

With the upcoming Concorso d’Eleganza, this week at the Villa d’Este in Italy, we look back at our photoshoot with A. Lange & Söhne roughly 1 year ago. For the 2015 edition of the Concorso d’Eleganza our photographer travelled to Munich, meeting up with the PR department for an A. Lange & Söhne press photoshoot. Being the main partner for the event since 2012, A. Lange & Söhne created an exclusive ‘Como Edition’ of the Lange 1 Time Zone for the winner in the category ‘best of show’. This special model features the name ‘Como’ on the city ring and a special hand-engraved case back, displaying the coat of arms of the Concorso d’Eleganza Villa d’Este.

For this special project the idea was to visualize this 2015 Lange 1 Como edition together with a BMW Art Car from the BMW Museum in Munich. Prior to the actual press photoshoot we visualized and discussed several ideas. Although at that time it was still unsure which BMW Art Car would be available for the photoshoot.

Sketch02

Original visual

Sketch01 for the A. Lange & Söhne photoshoot

Original visual

After having created some roughly sketched visuals at first, more photorealistic stills were composed to create a better preview. This also helps foreseeing possible problems that may occur during a photoshoot. Will the watch remain stable on the fender?

Lange & Söhne photoshoot

Original photo-realistic visual

So beforehand there was a global idea of what we would be going to create and how the setup would have to be. The focus would have to be on the watch, being the most important object in the images, yet the background would have to be recognisable. Maybe not to everybody, but the enthusiast would have to recognise the background subject straight away. So when the lights finally hit green for this project it was time to pack up the photo equipment and travel to Germany.

BMW Welt Munich

BMW Welt Munich

At the day of the shoot we meet up at the BMW Welt and find our way to the basement of the museum. Here we find three 70’s BMW art cars on display, that have actually been used on the race track. Side-by-side we see the Alexander Calder BMW 3.0CSL from 1975, Frank Stella’s coupé from 1976 and the 1977 320i designed by Roy Lichtenstein. Looking at the cars we decided to use Frank Stella’s car. With the requirements of a recognizable background, and making it recognizable to enthusiasts, this was the design that would fit the photoshoot best. After looking at the other cars closely they would possibly only have been recognizable to true connaisseurs in the complete set of photos.

BMW Art Cars

BMW Art Cars

Setup for the Lange & Söhne photoshoot

Setup for photoshoot

Where you can do pretty much anything in a studio, shooting on location can make some shots quite difficult. Add museum grade cars that are in a fixed position and you will understand there are certain problems we had to work around. Not being able to move the cars, it was a challenge to get the right shots. Positioning yourself in-between less than half a meter of free space, add a tripod/camera combo and studio lighting to that and you’ll probably get an idea of what it was like.

Test shot for finetuning

Test shot for finetuning

During the day we worked our way from the global visualizations, based on the visuals discussed beforehand, to the final setups for each of the press images. Starting off with doing some test shots, trying some adjustments to see what works best. Sometimes it happens that you find a different angle that works better. This is followed by more testshots, minor adjustments, slightly different angles and working with all kinds of lighting setups. After a full day of shooting we finished just before the museum closed its doors, and went home with a bunch of images for editing.

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PRESS Photo © A. Lange & Söhne

ALS_116_049_BMW_Art_Car02_02_a6

PRESS Photo © A. Lange & Söhne

ALS_116_049_BMW_Art_Car02_01_a6

PRESS Photo © A. Lange & Söhne

The images have been used for various purposes like this press release on the news section of the official A. Lange & Söhne website.

ALS_116_049_BMW_Art_Car02_01_a6 ALS_116_049_BMW_Art_Car02_02_a6 ALS_116_049_BMW_Art_Car02_03_a6 BMW Art Cars BMW Art Cars DSC_8085 DSC_8094 Setup for the Lange & Söhne photoshoot Setup for photoshoot DSC_8102 DSC_8103 DSC_8113 DSC_8116 DSC_8120 DSC_8123 DSC_8127 DSC_8130 BMW Welt Munich BMW Welt Munich Lange_SP1_001 P90061292 Lange & Söhne photoshoot Sketch01 for the A. Lange & Söhne photoshoot Sketch02 Test shot for finetuning Test shot for finetuning

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